Helping ambitious owners move forward with confidence
ForwardLooking builds on the reputation of AWR Accountants, under the leadership of Waheed Rehman, with a focus on the commercial and personal success of pharmacy owners, GPs and entrepreneurs with multiple interests.
Challenging the way traditional accountancy firms support their clients.
Waheed has for many years challenged the way traditional accounting firms service their clients, building the reputation of his own business by focusing on the things that make a fundamental difference to the businesses and lives of his clients.
Commercial success
Helping business owners improve performance, structure, strategy and long-term business value.
Personal success
Connecting business growth with family wealth, future choices and life rewards.
Specialist focus
Supporting pharmacy owners, GPs and entrepreneurs with more complex commercial and personal goals.
What ForwardLooking stands for
ForwardLooking is designed for clients who want more than accounts. They want proactive advice, stronger decisions and a clearer route forward.
More than compliance
We look beyond year-end accounts and help clients understand what needs to happen next.
Forward thinkingHealthcare expertise
We specialise in supporting pharmacy owners, GPs and healthcare professionals with sector-specific pressures.
Healthcare supportLife rewards
We help clients connect business success with personal wealth, family security and meaningful choices.
Life rewardsAward-recognised accountancy with a forward-looking approach.
Success has resulted in awards from prestigious national competitions, including finalist recognition in both the British Accountancy Awards and the Practice Excellence Awards.
Great advice should change what happens next.
ForwardLooking was created to help clients move from reactive accounting to proactive planning, giving business owners clearer numbers, stronger decisions and more confidence about the future.
With ForwardLooking, clients can:
- Plan ahead rather than simply react to year-end accounts
- Make better decisions using clearer information
- Improve profit, cashflow and long-term business resilience
- Connect commercial success with personal and family goals
- Work with a team that understands healthcare and owner-managed businesses
Practical advice for business and life decisions.
ForwardLooking is designed for clients who need commercial clarity, tax planning, business growth advice and long-term personal planning that connects together.
Forward Thinking
Advice that looks beyond year-end accounts and focuses on what needs to happen next.
Healthcare Expertise
Specialist support for pharmacy owners, GPs and healthcare professionals with sector-specific pressures.
Business Growth & Life Rewards
Support for improving profit, building structure, measuring performance and creating better personal choices.
Advice that connects across the wider ForwardLooking site.
Inspiring Action
The values and purpose behind the ForwardLooking approach.
Our purposeForwardLooking Team
Meet the specialists behind the advice.
Meet the teamLiving Proof
Real client feedback from pharmacies and medical practices.
Client storiesTax Planning
Joined-up business and personal tax advice.
Tax planningPharmacy Growth
Specialist support for pharmacy owners.
PharmaciesDoctors & GPs
Support for GPs and medical practices.
Doctors and GPsProfit Improvement
Identify the numbers and actions that improve performance.
ProfitWealth Management
Protect and enjoy more of your life rewards.
WealthA clear process from understanding to action.
Understand the client
We take time to understand the business, the owner, the pressures, the opportunities and the choices they want to create.
Shape the plan
We connect accountancy, tax, business growth, cashflow, wealth and personal planning into practical next steps.
Move forward
We support clients with action, review and ongoing advice so progress continues beyond the first conversation.
Ready to move forward with confidence?
Speak to ForwardLooking about accountancy, tax, business growth and specialist healthcare advisory support.